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Why Social Proof Makes Your Website More Persuasive
Learn how social proof increases website conversions through reviews, testimonials, and trust signals. Discover the psychology behind why we follow the crowd.
Oct 275 min read


How Storytelling Bias Transforms Your Website
Discover how storytelling bias makes stories 22x more memorable than facts. Learn to use customer stories ethically to boost website engagement and conversions.
Oct 37 min read


How the Default Effect Shapes User Choices
Learn how the default effect influences website visitors and how to use pre-selected options ethically while staying GDPR compliant. Boost conversions the right way.
Sep 305 min read


The More You See It, The More You Like It: the Mere Exposure Effect
Ever notice how you start liking things the more you see them? That's the mere exposure effect at work. Learn how to use this psychology trick to make your website more trustworthy and memorable.
Sep 265 min read


High Contrast Buttons Get More Clicks
High contrast buttons don't just look better they actually get more clicks. Learn how to use bold colours and smart design to guide your website visitors exactly where you want them to go.
Sep 234 min read
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