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Everything you need to know about website cookies

Celebrate National Cookie Day by learning everything your charity needs to know about website cookies, GDPR compliance, and building trust

5 hours ago3 min read

Why Social Proof Makes Your Website More Persuasive

Learn how social proof increases website conversions through reviews, testimonials, and trust signals. Discover the psychology behind why we follow the crowd.

Oct 275 min read

colour picker showin hue, saturation and brightness

How Colour Saturation Psychology Affects Your Website's Mood

Learn how colour saturation psychology influences emotions and brand perception. Discover how hue, saturation, and brightness create the perfect mood for your website.

Oct 76 min read

How Storytelling Bias Transforms Your Website

Discover how storytelling bias makes stories 22x more memorable than facts. Learn to use customer stories ethically to boost website engagement and conversions.

Oct 37 min read

How the Default Effect Shapes User Choices

Learn how the default effect influences website visitors and how to use pre-selected options ethically while staying GDPR compliant. Boost conversions the right way.

Sep 305 min read

The More You See It, The More You Like It: the Mere Exposure Effect

Ever notice how you start liking things the more you see them? That's the mere exposure effect at work. Learn how to use this psychology trick to make your website more trustworthy and memorable.

Sep 265 min read

High Contrast Buttons Get More Clicks

High contrast buttons don't just look better they actually get more clicks. Learn how to use bold colours and smart design to guide your website visitors exactly where you want them to go.

Sep 234 min read

a graphic showing the decoy effect using 3 coffees as an examples

How a Slightly Worse Option Increases Conversions using the Decoy Effect

Sometimes the secret to selling more isn’t your best option, it’s your worst. Learn how the Decoy Effect can boost conversions on your Wix or Squarespace site.

Sep 223 min read

Use Smiles to Sell Your Website

Smiles are powerful. Adding genuine smiles and emotional expressions to your website can build trust, create connection, and keep visitors engaged. Whether you’re on Wix or Squarespace, learn how a simple smile can help your website convert.

Sep 193 min read

Did You Know the Zeigarnik Effect Can Keep Visitors Hooked with Progress Bars?

Did you know the Zeigarnik Effect can keep your visitors hooked? By showing progress with bars, steps, or checklists, your Wix or Squarespace website can tap into psychology that motivates users to complete tasks, sign up, or donate.

Sep 173 min read

Did You Know That Accessible Fonts Can Boost Your Website Traffic by 23%?

Accessible fonts aren't just nice to have they're essential for reaching your full audience. Learn why font accessibility boosts both user experience and search rankings.

Sep 153 min read

Did You Know That Chunking Content Boosts Engagement?

Chunking your website content keeps visitors reading, clicking, and converting. Here’s a quick guide to making your website brain-friendly.

Sep 113 min read

How Small Charities Can Tap Into 140 Million Unused Corporate Volunteering Hours

Is your corporate volunteering page letting you down? Here’s how to improve it so businesses actually get in touch and start helping your charity.

Jun 47 min read

Fundraising Regulator Launches New Digital Badge

The Fundraising Regulator has launched a new digital badge for charities to display on their websites. It’s designed to boost trust, show compliance, and even improve your SEO.

May 293 min read

Painfully Slow: New Report Ranks Charity Websites Among the Worst for Speed

A new report shows that the charity sector has some of the UK’s slowest websites. Find out what’s dragging your site down and how to speed it up without tearing your hair out.

May 274 min read

How to Write the Perfect 'About Us' Page for Your Charity Website

Learn how to write the perfect About Us page for your charity website. Includes must-have sections, tips, and a real-life UK example to inspire your own.

Jan 165 min read