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The Psychology of Blue
Discover the science and psychology behind the colour blue. Learn how it affects mood, creativity, trust, and branding, with actionable web design insights.
Nov 104 min read
Why Social Proof Makes Your Website More Persuasive
Learn how social proof increases website conversions through reviews, testimonials, and trust signals. Discover the psychology behind why we follow the crowd.
Oct 275 min read
How Storytelling Bias Transforms Your Website
Discover how storytelling bias makes stories 22x more memorable than facts. Learn to use customer stories ethically to boost website engagement and conversions.
Oct 37 min read
How the Default Effect Shapes User Choices
Learn how the default effect influences website visitors and how to use pre-selected options ethically while staying GDPR compliant. Boost conversions the right way.
Sep 305 min read
The More You See It, The More You Like It: the Mere Exposure Effect
Ever notice how you start liking things the more you see them? That's the mere exposure effect at work. Learn how to use this psychology trick to make your website more trustworthy and memorable.
Sep 265 min read
High Contrast Buttons Get More Clicks
High contrast buttons don't just look better they actually get more clicks. Learn how to use bold colours and smart design to guide your website visitors exactly where you want them to go.
Sep 234 min read
Use Smiles to Sell Your Website
Smiles are powerful. Adding genuine smiles and emotional expressions to your website can build trust, create connection, and keep visitors engaged. Whether you’re on Wix or Squarespace, learn how a simple smile can help your website convert.
Sep 193 min read
Did You Know That Chunking Content Boosts Engagement?
Chunking your website content keeps visitors reading, clicking, and converting. Here’s a quick guide to making your website brain-friendly.
Sep 113 min read
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