Do charities need a website? Well, in short—yes! And I’m about to tell you why. In today’s digital world, a website isn’t just a nice-to-have; it’s your charity’s home base. It’s where people come to learn about your cause, get inspired to donate, and find out how they can get involved.
Here are some top reasons why you really need not just any website, but a beautiful quality website:
1. Builds Trust and Credibility:
Your website is often the first interaction people have with your organisation. In fact, 75% of consumers judge an organisation's credibility based on its website look and design alone. A polished and professional website builds trust, instilling confidence in your audience. And if someone trusts the look of your website, they are more likely to convert into donations or consumers.
2. Reaches a Wider Audience:
Unlike an actual shop window, or an office - a good website with a little Search Engine Optimisation transcends geographical boundaries, allowing your message to reach a global audience. Unlike physical locations, a website is accessible 24/7. This means that people can learn about your charity and its activities at any time, regardless of their location or time zone. With 4.9 billion internet users worldwide, your website can turn from local success into international recognition.
Check out Hackney Children & Baby Bank who are now connecting with families all over north London.
3. Allows you to generate extra donations:
A website provides a convenient and secure platform for accepting online donations. A good website makes it quick and easy for people to make donations. This can significantly expand your fundraising efforts by reaching a broader audience, including those who prefer to donate electronically or spur of the moment.
4. Raises awareness for your cause:
Websites are great for educating your audience and raising awareness around the important issues your organisation is passionate about. Your website can serve as a resource center, providing educational materials, reports, and other relevant information. This can be valuable for stakeholders, researchers, and anyone interested in learning more about the issues your charity addresses.
For example, check out Abbie's Army that is raising awareness around DIPG.
5. Connects your people:
Your website can act as a valuable directory allowing people to connect with professionals and get the help they need. It also allows you to connect with potential donors, volunteers and other ogranisations that you can create powerful collaborations with.
Check out Black Girls Do Run UK, who are building a buzzing community of women interested in running.
5. Enhances Communication:
A website serves as a powerful communication tool, allowing you to connect with your audience through blog posts, newsletters, and updates. This helps you maintain ongoing engagement with donors, volunteers, and the community. Your website can act as a comprehensive information hub where you can share details about your charity's mission, goals, achievements, and upcoming events. This helps keep your audience informed and engaged.
7. Promotes Your important Initiatives:
Your website provides the perfect platform for marketing and promoting your charity's initiatives, events, and campaigns. You can use the website to share success stories, testimonials, and multimedia content that effectively convey your charity’s impact.
Check out Women & Children First who use their website to promote campaigns and events like their annual comedy show.
8. Integrates with Social Media:
Many people use social media to stay connected and informed. Integrating social media links and feeds into your website can help amplify your charity's reach and engage with a broader audience.
Is It Time to Give Your Website a Quality Facelift?
If you feel your website needs a refresh with a quality design, don't hesitate to reach out to me.
Book a Discovery Call today to explore how my web design services can meet the unique needs of charities, not-for-profits, start-ups, and small to mid-sized businesses.
Let’s collaborate to elevate your online presence and get you noticed. I look forward to hearing from you 🙂