
Fa la la la la la la la la! The holidays are here, and it’s time to deck the halls, spread some joy, and sprinkle a little generosity like glitter. For charities, it’s also the season to connect with supporters and raise those all-important funds to keep your incredible work going. But with every cause jingling its bells for attention, how do you make yours stand out?
Here are 12 fun, festive, and creative ways to spread holiday cheer and inspire year-end giving:
1. The 12 Days of Giving Challenge
Kick off a social media campaign with daily challenges to engage your supporters. Think sharing heartwarming stories, donating needed items, or volunteering virtually. It’s like an advent calendar, but instead of chocolate, you’re serving up warm fuzzies and good deeds.
2. Deck the Halls (and Your Website)
Transform your website into a winter wonderland. Add holiday visuals, heartwarming stories, and calls to action so clear even Rudolph could follow them (but just don't use Rudolph himself as he's a copyrighted character). Bonus points if you make it snow online—it’s festive, magical, and totally unexpected.
3. Themed Donation Drives
Host a donation drive with a festive twist. For example, a Baby Bank could organise a toy drive to ensure every child gets a gift for Christmas. Align the theme with your mission to create a personal and memorable experience for donors.
4. Christmas Caroling Campaign
Gather your team and hit the streets (or virtual streets) with some caroling! Spread holiday cheer while collecting donations from the community. It’s a great way to connect with local supporters and raise awareness for your cause.
5. Holiday E-Cards That Give Back
Design and sell festive e-cards that supporters can send to their loved ones. Every card purchased contributes directly to your charity, making it a gift that keeps on giving.
6. Gift Baskets with a Cause
Partner with local businesses to create holiday gift baskets, with a portion of proceeds going to your charity. Promote these as thoughtful presents that also support a good cause—perfect for socially conscious gift-givers.
7. Highlight Matching Gift Opportunities
Remind supporters about matching gift programs through their employers. Highlighting these opportunities during the holidays can amplify their impact and encourage larger contributions.
8. Santa Run/Walk
Organise a fun run or walk where participants dress as Santa or other festive characters. Registration fees and sponsorships can raise significant funds while creating a sense of community and holiday fun.
9. Creative Donor Recognition
Show your appreciation in a unique way. Create a festive “Thank You” video or a digital holiday ornament wall featuring donor names. It’s a meaningful way to celebrate their generosity while encouraging others to give.
10. Holiday Volunteer Spotlights
Highlight the incredible work of your volunteers during the holiday season. Share their stories on your website or social media to inspire others to get involved and support your mission.
11. Christmas Wish List Campaign
Set up an online wish list of essential items your organisation needs, like toys, clothing, or supplies. Supporters can purchase and donate directly, making giving simple and tangible.
12. Host a Christmas Movie Night
Organise a festive movie screening to bring the community together. Sell tickets and concessions, and use the opportunity to share more about your charity’s work. It’s a fun, family-friendly way to raise funds.
The Impact of Holiday Giving
The holidays are a time for reflection, gratitude, and generosity. By getting creative with your fundraising efforts, you can show supporters how their kindness directly impacts your cause. Make it personal, festive, and fun, and you’ll create memories and connections that last well beyond the season.
So, here’s to spreading joy and making a difference. I'm off to go and deck my halls and gingle my bells. Happy Christmas, and may your charity’s holidays be full of hope, love, and a little bit of magic!